Unlocking LinkedIn’s Potential: A Video Content Strategy Guide

Published | Nov 22, 2023

When We Think of Video Content We Think of YouTube Right? But What About LinkedIn? 🎥 😃


LinkedIn isn’t just a platform for job seekers; it’s a goldmine for businesses looking to expand their reach, especially through video content. With over 900 million users, LinkedIn offers a unique opportunity to connect with professionals who mean business. This guide will delve into the power of organic video posts on LinkedIn, while also touching upon video ads and LinkedIn Live.


Why LinkedIn for Video Content?

According to a study by LinkedIn, video content is 20x more likely to be shared than any other type of content on the platform. It’s not just about visibility; it’s about meaningful engagement that can lead to business opportunities. Doesn’t this sound familiar to information about video content that I have shared before?


The Importance of Organic Video Posts

Organic video posts allow you to showcase your brand’s personality, share insights, and build community without the added cost of advertising. Here’s why they are crucial:

Authenticity Organic videos often come across as more authentic compared to polished ads. They offer a glimpse into your company culture, values, and the people behind the brand. Even if your organic videos “are” polished, that type of content just feels less slimy. Especially if you are giving value to your viewers and helping them learn or solve a problem through the content.

Cost-Effectiveness While video ads and LinkedIn Live have their merits, organic video posts are essentially free. All you need is a good strategy and quality content. That is why we love helping people create effective video content WITH a strategy in place. That way you know every video you share has a job to do for you as opposed to just spraying and praying.

Flexibility From short clips to long-form videos, the options are endless. You can experiment with different formats to see what resonates with your audience. This type of approach fit’s seamlessly into our “Solar System Methodology” Framework strategy.


Real-World Case Study: Microsoft’s Organic Video Strategy

Background

Microsoft, a tech giant, leveraged LinkedIn’s organic video posts to engage with their professional audience.

Strategy

Microsoft created a series of organic video posts featuring their employees sharing tips on remote work, software development, and leadership.

Results

Within six months, Microsoft saw a 250% increase in engagement and a 180% boost in website traffic from LinkedIn. Their most popular video garnered over 2 million views.

Key Takeaways

  • Authenticity matters.
  • Consistency is key.
  • Quality over quantity.

Case Study: Salesforce’s LinkedIn Video Strategy

Background:

Salesforce, a global leader in CRM solutions, recognized the untapped potential of LinkedIn for B2B marketing. They were already successful but wanted to elevate their LinkedIn presence.

Strategy:

Salesforce decided to leverage LinkedIn’s video capabilities to engage their audience. They created a variety of video content, including thought leadership pieces, customer testimonials, and product demos, all aimed at solving pain points for their target audience.

Results:

Within just a few months, Salesforce observed a 50% increase in engagement rates and a 35% uptick in lead generation from LinkedIn. Their most successful video, a thought leadership piece, garnered over 500,000 views and hundreds of quality leads.

Action Steps:

  1. Understand your audience’s needs and tailor your video content accordingly.
  2. Experiment with different video formats to see what resonates most.
  3. Use LinkedIn analytics to track performance and ROI.

Key Takeaways from Salesforce’s Success

Why It Worked:

Salesforce’s LinkedIn video strategy was effective because it was customer-centric and value-driven. According to a LinkedIn study, video content generates more engagement and leads compared to other content types.

Action Steps:

  1. Prioritize value and relevance in your video content.
  2. Use LinkedIn’s robust analytics tools to measure and optimize your video strategy.
  3. Engage with your audience through comments and messages to build a community around your brand.

For further reading on the topic, you may check out these articles:

  1. Success Stories on LinkedIn: Top Case Studies from 2021
  2. 10 Types of Videos that Viewers Watch on LinkedIn
  3. Marketing & Advertising Case StudiesLinkedIn Marketing Solutionslinkedin.com

How to Craft Your Organic Video Strategy

  1. Identify Your Audience: Know who you’re speaking to.
  2. Content Planning: Create a content calendar.
  3. Quality Matters: Invest in good video equipment.
  4. Engagement: Always engage with comments and shares.

Additional Resources

  1. LinkedIn Video Marketing Guide – How to Properly Use Video Marketing on LinkedIn to Promote Your Brand

Conclusion

Unlocking the potential of LinkedIn through video content requires a well-thought-out strategy, focusing on authenticity and quality. Organic video posts, when done right, can offer unparalleled engagement and business growth opportunities. This is why we offer the exact products that we do. Wanna chat with us about your video content strategy? https://vfe.media/3hrcall

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