You Have to Learn to Create Engaging Video Content If You Want People to Engage. 🧠💡
In today’s fast-paced digital landscape, engagement is the currency that drives brand success. You can make the most incredible video content, but if no one is watching you are throwing your videos into the aether.
As we navigate the complexities of 2023 and head into 2024, one thing is abundantly clear: video content is leading the charge in maximizing user engagement. But how effective is video content, really? In this comprehensive newsletter, we’ll delve into the statistics, strategies, and success stories that prove why video content is the undisputed king of creating engagement.
The Rise of Video Content
Over the past few years, video content has seen exponential growth, becoming a cornerstone of digital marketing strategies. Everyone has an opinion on video and is trying to figure out some way to incorporate it into their business marketing.
According to a report by Cisco, video traffic will make up 82% of all consumer internet traffic by the end of 2023. This staggering statistic underscores the increasing consumption of video over other forms of content, such as text and images.
At this point, it is completely a choice not to leverage video content in your business.
Why Video Grabs Attention
The human brain is wired to be attracted to visual and auditory stimuli. Video content caters to this innate preference by combining both elements, making it an incredibly effective medium for capturing attention.
Seriously… even science is telling us that video is a powerful way to tell our brand stories online.
Moreover, in an age where attention spans are picky, video offers a dynamic and engaging way to convey information quickly and effectively. Add to that the ability to literally engage with your audience through comments and DMs and view the metrics related to how your video is performing, now is definitely the time to start taking video content serious.
Types of Video Content That Engage
There are various types of video content that can boost engagement, each serving a unique purpose:
- Explainer Videos: Ideal for breaking down complex topics into digestible information.
- Playlists: Perfect for taking a larger topic and breaking it down into multiple videos.
- Webinars: Great for deep dives into specific subjects, often featuring expert insights.
- About Me Video: Having an about me page on your website is awesome, having an about me video on that page increases your page retention dramatically.
- Live Streams: Perfect for real-time engagement and community building. Whatever platform you are doing the best on, go live on that platform and engage with your audience.
- Short Form Content: Create a 15-60 second video that is informative, entertaining, and let’s your audience get a sample of what you and your brand are like!
- Tutorials: If your business teaches anything you have to take advantage of the searchability and consumption rate of tutorial videos.
- BTS: Behind-the-scenes videos are loved by audiences of all kinds. Show them how it all works.
Case Studies: Brands Doing it Right!
- Red Bull: Known for its extreme sports content, Red Bull has amassed millions of followers across various platforms. Their live streams of events like the “Red Bull Stratos” jump from the edge of space garnered global attention and showcased the brand as a leader in adventure and innovation.
- TED Talks: By making complex topics accessible and engaging through well-produced videos, TED has become synonymous with spreading ideas. One of their most popular talks, “How Great Leaders Inspire Action” by Simon Sinek, has garnered over 62 million views and offers valuable insights into leadership and motivation.
How To Create Engaging Video Content
Creating engaging video content involves more than just hitting the record button. Here’s a step-by-step guide:
- Identify Your Audience: Know who you’re targeting. Do this work before wasting any time making videos that your audience doesn’t want to see.
- Choose the Right Format: Based on your audience’s preferences, choose the most effective video type. Don’t chase trends here, chase your audience.
- Script and Plan: Plan your content meticulously including your production process and batch filming.
- Production: Use high-quality equipment and software. Our “3-Hour Studio” service can help you with this.
- Publish and Promote: Use multiple channels (natively) for maximum reach. Follow the rules of the platform and brush up monthly on what is working and what isn’t on those platforms.
Measuring The Effectiveness of Your Video Content
To truly understand the impact of your video content, it’s crucial to track Key Performance Indicators (KPIs). Tools like Google Analytics can provide valuable insights into metrics like view count, average watch time, and engagement rate on videos that are embedded in your website.
YouTube has Incredible analytics and you can learn so much about your video, performance, audience, and engagement rates at a glance. Then make changes to your videos to adjust or take into account before making your next video. Do not ignore your analytics!
As we venture further into the digital age, the effectiveness of video content in driving engagement is undeniable. By understanding the types of video that resonate with your audience and measuring its impact effectively, you can unlock unprecedented levels of brand success.
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